ã€ãã³ãã¬ããŒãïŒã泚ç®ã®Ads.txtã®æ¬åœã®ãšããïŒ ã¡ãã£ã¢ãä»åãçµãã¹ãããšãããããåãçµãã¹ãããšã
ïŒAds.txtã¯ãã¢ããã©ãŠãåé¡ãžã®å¯Ÿå¿çã«ããªããããã°ã©ããã£ãã¯ãªåºåååŒãéæåããä»çµã¿ã§ããïŒ
æè¿è©±é¡ã«ãªã£ãŠããAds.txtã
ã¢ããããã¯ãŒã¯äºæ¥è ãããããã®ã¿ã°ãèšå®ããŠãã ããïŒããšäŸé ŒãããŠããã¡ãã£ã¢æ§ãå€ãã®ã§ã¯ãªãã§ããããïŒæ¢ã«èšå®ãããã¡ãã£ã¢æ§ããŸããã®åããèŠãŠèãããã¡ãã£ã¢æ§âŠâŠã察å¿ã®ç¶æ³ã¯æ§ã ã§ããããAds.txtã£ãŠããããäœïŒããã¢ããã©ãŠãã§å®éã«è¢«å®³ãåºãŠãã®ïŒããã¡ãã£ã¢ã¯äœããããâŠâŠãã察å¿ãããšããã§äœãå€ãããªããããâŠãâŠâŠèšå®ãå®äºããã¡ãã£ã¢æ§ãå«ãããããã£ãçåãè³ã«ããæ©äŒãéåžžã«å¢ããŠããŸããã
ãããã§ãçåã解決ããå ŽãšããŠãã泚ç®ã®Ads.txtã®æ¬åœã®ãšããïŒ ã¡ãã£ã¢ãä»åãçµãã¹ãããšãããããåãçµãã¹ãããšãããAdRollãThe Trade DeskãDataSignãIntegral Ad Scienceã®4瀟ãšData Tailorã§å ±åéå¬ïŒå€§æåºç瀟æ§ãå«ã30以äžã®ã¡ãã£ã¢æ§ã«ãåå ããã ããAds.txtã®ç解ãæ·±ãã€ã€ãããã«ãã£ã¹ã«ãã·ã§ã³ãéããŠã¡ãã£ã¢æ§ãšäºæ¥è ã®æ¬é³ã®ã¶ã€ãåãâŠâŠãã®æ§åããŸãšããã¬ããŒããã3åã«åããŠãéãããŸãã
â ããããAds.txtãšã¯ïŒ
Ads.txtã¯ãAuthorized Digital Sellersã®ç¥ã§ãããã©ã®ã«ãŒãã§èªãã®åºåæ ãååŒããŠããã®ãã宣èšããä»çµã¿ã§ãããã®å®£èšã«åºã¥ããŠãDSPããåºåæ ã®è²·ãä»ããè¡ããããããéææ§ã®é«ãååŒãè¡ãããšãå¯èœã«ãªããŸãã
çŸåšã§ã¯ãDSPãSSPã䜿çšããããã°ã©ããã£ãã¯ãªåºåååŒãè¡ãããšãåœããåãšãªããåºåäž»ãšã¡ãã£ã¢ã®éã§ç»å Žãããã¬ã€ã€ãŒã®æ°ãå¢å ãåºåäž»ããã¯ã©ã®ãããªåæµã§åºåæ ãè²·ãä»ããã®ããã¡ãã£ã¢ããã¯ã©ã®ãããªåæµã§è²·ãä»ããããã®ããååŒã®ç¶æ³ãèŠãã¥ãããªããŸãããããã«äŒŽããã¢ããã©ãŠããšåŒã°ããäžæ£ãªåºåæ ã®è²·ãä»ããè¿å¹Žå¢å ããŠããŸãã
Ads.txtãå°å ¥ãããããªãã·ã£ãŒIDãã¡ãã£ã¢ã«èšèŒããããšã§ãæ£ããååŒãã©ã®æ¥è ãéããŠè¡ãããŠããããæ確ã«è¡šæããããšãã§ããŸããããã«ãã£ãŠãæªè³ªãªæ¥è ãå®éãšã¯ç°ãªãæ å ±ã§ãåºåæ ãDSPã«è²©å£²ããè¡çºãé²ãããšãã§ããŸãã
ããžã¿ã«åºåã®éææ§ãå«ã°ããŠããããšãåŸæŒãããçŸåšæ¥éã«å°å ¥ãé²ãã§ããŸãã
第2åã®ã¬ããŒãã§ã¯ãå®éã«ã©ã®ããã«èšå®ãããããã®ãããã®èšçœ®æ¹æ³ã«ã€ããŠã話ãããã ãããDataSign倪ç°æ§ã®ç»å£ã«ã€ããŠãéãããäºå®ã§ããèšçœ®ã«ãŸã€ããããããééãã泚æç¹ããçŸå Žç®ç·ã§è©³ãã解説ïŒçŸå Žæ åœè å¿ èŠã®ã¬ããŒãã§ãã
ãç»å£è ã
ã»AdRollãå ç° ç§é æ°
2005幎4æã«ãã©ã³ã¹ã³ã¹ã¢ã¹ã«å ¥ç€Ÿã
ããžã¿ã«ããŒã±ãã£ã³ã°åéã®åå調æ»ãæè³å åè£äŒæ¥ã®çºæã»èª¿æ»çãæ åœã2013幎4æã«ç£çµããžã¿ã«ãžåºåããæ°èŠäºæ¥éçºã«æºããã
2014幎9æKauliã«å ¥ç€Ÿããæµ·å€ã¢ããã¯ãã³ããŒãšã®æ¥ç¶ã»å¥çŽäº€æžçãæ åœã2015幎5æã«Rubicon Projectã«å ¥ç€Ÿããããªãã·ã£ãŒéçºãããŒãžã£ãŒãšããŠã¡ãã£ã¢ãžã®SSPå°å ¥æ¯æŽãSDKã»ããããŒãããã£ã³ã°å°å ¥ã®äžç¿Œãæ ãã
2016幎7æããçŸè·AdRollã«ãŠãããã³ããµã€ãã®ç«å ŽããPMPã®æšé²ãªã©ã¡ãã£ã¢ã®åçæ¡å€§ã«åãã掻åã«åãçµãã§ããã
ã»The Trade Deskãæ°è°· å²ä¹ æ°
The Trade Deskã®ã«ã³ããªãŒãããŒãžã£ãŒãšããŠæ¥æ¬åžå Žã«ãããå瀟ãã©ãããã©ãŒã ã®ãã£ãã«éçºãšãµããŒãããªãŒãããããŸã§ããžãã¹äŒç»ã»éçºãã¡ãã£ã¢äŒç»ã»éçºã第äžè é ä¿¡ãªã©é»ææããæ§ã ãªããžãã¹ã®ç«ã¡äžããæ åœãç¹ã«ãã€ã³ã¿ãŒãããåºåããžãã¹é¢é£ã§ã¯ãåºåãã©ã³ãã³ã°ããäŒæ¥æŠç¥ç«æ¡ã»æè³ãŸã§å¹ åºãçµéšããããçŸè·ä»¥åã¯é»é ããžã¿ã«ã»ããžãã¹å±ã«æå±ã2014幎7æããçŸè·ã
ã»Integral Ad Scienceãå±±å£ æŠ æ°
åžå Žèª¿æ»ãããŒã±ãã£ã³ã°ã®ITæè¡ãæäŸããããã³ã·ãšã€ãã»ãžã£ãã³ã«ãŠã¯ã©ã€ã¢ã³ããã£ã¬ã¯ã¿ãŒãåãããã以åã¯ã¯ã©ã€ã¢ã³ããµãŒãã¹ãããŒãžã£ãŒãšããŠïŒå¹Žéã³ã ã¹ã³ã¢ã»ãžã£ãã³ã«ãŠæŽ»èºã
ãŸããç±³åœãã¥ãŒãšãŒã¯ã«ãŠïŒå¹Žéã«åã¶ITé¢ä¿ã®ã¯ã©ã€ã¢ã³ããµãŒãã¹ãããŒã±ãã£ã³ã°ã®çµéšãæã€ã
ã»DataSignãå€ªç° ç¥äž æ°
ããŒã¿ãã€ãã³ã°ãšã³ãžãã¢ãšããŠæ¥æ¬åã®DMPãããŒã³ãã
ãã©ã€ããŒãDMPãæäŸããæ ªåŒäŒç€ŸãªãŠã«ããŒã¿ã®ä»£è¡šåç· åœ¹ç€Ÿé·ã«å°±ä»»ãããµã€ããŒãšãŒãžã§ã³ãã«å£²åŽãããŒã±ãã£ã³ã°ãªãŒãã¡ãŒã·ã§ã³ãæäŸããSATORIãèšç« Co-Founder åç· åœ¹ïŒéä»»ïŒãæ å ±éè¡ã®å®çŸãç®æããDataSignãèšç«ãå瀟代衚åç· åœ¹ç€Ÿé·ã
ãã¢ãã¬ãŒã¿ãŒã
ã»Data Tailorãå ãçŽå¿
æç·æŸéäºæ¥ç€Ÿã»äººæããžãã¹ãçµãŠã2010幎ã«ã¿ãŒã²ããã£ã³ã°ïŒçŸïŒINCLUSIVEïŒã«å ¥ç€Ÿã倧æç·åé»æ©ã¡ãŒã«ãŒã®ããŒã¿ã«ãµã€ããåºç瀟ã®Webã¡ãã£ã¢ã®ããã¿ã€ãºæ¯æŽãå粧åã¡ãŒã«ãŒãªã©ã®ã³ã³ãã³ãã¡ãã£ã¢ã®ç«äžãã»éå¶ãè€æ°ã¡ãã£ã¢æ¯æŽã2012幎ããPacific Media PartnersïŒçŸïŒData TailorïŒã«ãŠãPremiumãªå¥³æ§ç³»ã¡ãã£ã¢ç¹åã®ã¬ã³ã¡ã³ããŠã£ãžã§ããåã¢ããããã¯ãŒã¯Contentmaticãç«ã¡äžããçŸåšã¯ãã¡ãã£ã¢åãDMP_ContentDataã®äºæ¥ãçããŠãã¡ãã£ã¢ã®ãªãŒãã£ãšã³ã¹ããŒã¿äºæ¥ã®æ¡å€§ã«æ³šåã
ïŒæã»åçïŒData Tailor 柀 åºå€§ïŒ
é«æ ¡çã¯ã€ãºå šåœå€§äŒåºå Žã倧åŠæ代ã¯äº¬éœåŠå°æ»ã§äŒçµ±å·¥èžãåŠã³ãæŸæµªå奜äŒã§æ¥æ¬å šåœã圷埚ããã¢ã«ãã©ãµãŒã¯ã«ã§ã¯ããŒã¹ãæ åœã4åçæã«ã¯å šåœå€§äŒã«åºå Žã çŸåšã¯Data Tailorã«ãŠTVå±ã»åºç瀟ãªã©ã®ãã¬ãã¢ã ãªã³ã³ãã³ãã¡ãã£ã¢ãTechnologyã掻çšããŠæ¯æŽããããšã«åãçµã¿ãå°å掻æ§åãæ¯ããã¡ãã£ã¢ãããã¥ãŒãµãŒãç®æãå匷äžïŒ